Articles

Sharing thoughts, facts, ideas, and best practices for business owners of all kinds.

Affinity

Affinity Consulting

Most business owners have more on their plate than they can handle most days, but affinity consulting is here to help alleviate some of that workload for you! For those of you reading this who are a small business owner and have no idea what “affinity consulting” is, that’s ok.

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Affinity

Affinity Consultants

There are no shortages of options when it comes to affinity groups, but without the help of affinity consultants, you may end up with what seems like a match made in heaven, but in reality it is your biggest business nightmare! Affinity groups and organizations come in many different forms…

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Affinity

Affinity Programs

Affinity programs are partnerships. Partnerships you build between your company and a non-profit group or organization. You provide discounts, special rates or other perks and benefits to your partners. In exchange, they use your company’s product or service. Together, the members of this partnership make up an affinity group.

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Affinity

Affinity Partners

Affinity Partners can help your business make more money and spread awareness about your brand, products, and services. Likewise, you help your partners do the same. The relationship is a two-way street, mutually beneficial to each party. Let me explain… When you form an affinity partnership with another business or…

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Affinity

Affinity Partnerships

Affinity partnerships two or more organizations or groups working together around a common interest or cause for mutual benefit. Often, this mutual benefit extends beyond the partnership itself and helps the community as well. If you’re thinking about whether or not to join or start a partnership, there are a…

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Affinity

Affinity Marketing

Affinity marketing is the practice of expanding a business’ consumer base through a partnership with other businesses or organizations around mutual interests. Business owners such as yourself understand how important marketing is for your company. When done correctly through the right venues, it can be especially advantageous for your business.

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Affinity

Affinity Meaning

What does “Affinity” mean? Affinity, meaning “a spontaneous or natural liking or sympathy for someone or something,” is the feeling you have for the fellow fans of your favorite team. Well, it works in business, too. Affinity, in the world of business, refers to an organization or group of people…

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Affinity

Affinity Diagrams

What in the world are Affinity Diagrams? Essentially, their function is visual organization of data, especially during multi-person brainstorming sessions. You’ll end up asking yourself a lot of questions you never thought you would have to when you became a business owner. There are so many things to consider when…

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Affinity

Affinity Groups

Affinity groups are groups of people who band together with one common interest or goal in mind. Chances are you know of one and don’t even realize it. Knowing of them and understanding what their purpose is is two different things. As a business owner, it’s worth exploring your options…

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Affinity

Affinity Providers

Affinity Providers and Affinity Groups are essentially one and the same. You may not be familiar with these groups but they are actually quite common. These groups and organizations can be small in size. In many cases they are a group of close, trusted friends. There are other national and…

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Affinity

Affinity Business Partnering

Affinity business partnering can open up wide worlds of profitable possibilities for you and your community… If you are a business owner (which is a fair guess because you are reading this) you want to be successful. No one goes into business expecting to fail, right? One of the best…

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ISO Agent Program

Partner With The Best.

The world of payments is rapidly changing in front of our eyes. Massive consolidation is happening at a record pace, and this will inevitably impact your business as a merchant services agent.